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What Design Can Do is an international event investigating the power of design as an agent for social renewal. At the heart of the event is a two-day conference in the centre of Amsterdam, the Netherlands.
As the design profession has expanded enormously in recent years, so too has the role played by designers in social, economic and sustainable developments. As a result, design can sometimes appear as a cure-all that has the solution for every major problem we face today. At the other end of the spectrum we have the type of design that has made aesthetics without substance a goal in itself. Both of these extremes inflate the very notion of design.
What Design Can Do was formed in 2011 by a group of designers from various fields, with the aim of separating what is valuable from what is worthless. By showcasing best practices and visions, raising discussions and facilitating collaboration between disciplines, What Design Can Do wants to raise awareness among the public for the potential of creativity. At the same time, What Design Can Do calls on designers to take responsibility and consider how their work can impact the wider society.
What Design Can Do is a platform for designers of all disciplines to manifest the social potential of their profession and to discuss alternative strategies for the future.