DKNY– visual identity for iconic New York fashion house DKNY /

The new branding celebrates these aspects through a word mark and logo motif that creates a visual metaphor of a road – an ongoing journey. Graphic and bold in its form, but tactile and sensuous in application, the logo aims to represent the conflicting sides of New York; caviar and pizza, limos and taxis, ball games and broadway.

Takto si představuji logo, které dokonale reflektuje obsah (emoce) značky!

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