BBC Two rebrands with idents that give artistic freedom to animators



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BBC Two is working with British artists including sculpture installation creator David Batchelor to create additional animations, while BBC Creative Design will also produce an ident.

British composer and sound designer Alex Baranowski, who arranged the music for the BBC’s World Cup film, developed the audio for the idents. He used the same two notes, which evolve to create an atmospheric journey for each animation.